Contents
Quick facts
Google ranks Business Profiles based on relevance, distance, and prominence.
Reviews strongly influence ranking.
Consistent NAP information across the web improves trust.
Posting photos and updates helps Google see the listing as active.
Website authority connected to the profile also helps rankings.
What trips people up
Many business owners think just creating a profile will make them rank.
It will not.
Optimization, review signals, citations, and location relevance all work together.
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Related quick answers
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