Google My Business Optimization
You’ve created a Google My Business listing for your company—now what? You are probably wondering how to get your business to the top of Google search results. Once you’ve verified and claimed your business listing, you should optimize it. Optimizing your Google Business Profile (formerly known as Google My Business (GMB) listing) is critical to ensuring that potential customers can find you when they’re searching for businesses like yours online.
This is a free platform that helps companies manage their online presence across Google Maps and Google search. We can make several optimizations to help your business stand out, including adding photos, hours of operation, and website links. You can also see how your business compares to others in your industry and area.
Once you have registered for GMB, you’ll need to verify your business by postcard or phone call. After that, you can start editing your business information and adding photos. You can also add special offers and events and promote your business on Google Maps.
How It Works
You need to follow five main steps to set up the Google my business optimization service. Below we explain more.
State Your Location
Once you have registered for GMB, you’ll need to verify your business by postcard or phone call. After that, you can start editing your business information and adding photos. You can also add special offers and events and promote your business on Google+.
Listing Auditing
Listing auditing is verifying and optimizing business listings on Google Maps and Google Search. It is an essential part of local SEO and can help businesses improve their visibility and organic search traffic. There are several things that need to be checked during a listing audit, including the business name, address, phone number, website, and category. The audit will also identify any errors or inconsistencies in the data and recommend corrective actions. After that, you will be given a clear listing of your business.
Creation of An Action Plan
After the auditing is done, the creation of a plan will be next. The most important things to consider will be your goals and budget. After you approve the plan created, your business optimization will begin.
Enhancing and Optimizing Your Google My Business Listing
Good Results
GMB optimization will lead to better local search engine results, more website visitors, and more customers. Optimizing your GMB listing makes it easier for potential customers to find your business online. This will result in higher click-through rates from the SERPs and more website visitors. Businesses that invest in GMB optimization see an average of 34% more website visitors.