What Are Google Business Profile Citations?

Quick facts

Citations are online mentions of your business name, address, and phone number.

They appear on directories, maps, and business listings.

Consistent citations help Google verify business legitimacy.

Examples include Yelp, Apple Maps, Bing Places, and local directories.

They improve local SEO authority and trust signals.

What trips people up

Many people think citations are backlinks.

They are not.

Their main role is verification and location trust, not direct ranking power.

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Lenny Rowell

Local Marketing Consultant and Google Business Profile Expert

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