Local Presence Management

Did you know that a whopping 80 percent of local searches made on mobile phones result in a purchase? That’s right, folks! Your local presence on the internet is like a golden ticket to attracting customers and driving growth for your multi-location business. You’re missing out big time if you’re not making the most of it. But don’t worry; we’ve got your back. In this article, we’re diving deep into the world of Local Presence Management – what it is, why it matters, and how you can master it. So, let’s get started!

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What is Local Presence Management?

First things first, what’s this Local Presence Management (LPM) all about? LPM is like the secret sauce that makes your business shine online. It’s a set of clever techniques that marketers use to ensure that your local branches or outlets look their absolute best on the web. We’re talking about accurate, up-to-date information that tells your customers where you are when you’re open and what you offer.

Why Local Presence Management Matters

Now, you might wonder, “Why bother with all this?” Here’s the deal: when you do LPM right, you climb up those search engine rankings, especially on Google. And guess what? Google rules the roost with 93 percent of the desktop and mobile search market share. Being front and center in relevant Google searches is a game-changer.

But it’s not just about search rankings. It’s about giving your customers what they crave—convenience. Imagine someone craving a burger and searching “burgers near me.” If your restaurant shows up with all the details they need—location, hours, and menus—while your competitor’s listing is a hot mess, who do you think they’ll choose? That’s right—they’ll pick you.

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Strategies for Effective Local Presence Management

So, how do you make LPM work for your multi-location business? Here are five killer strategies:

1. Local Listings: Ensure your business information is spot-on across directories. You want your Name, Address, and Phone Number (NAP) to be consistent. And guess what? AI can help you find keywords to improve your listings and reviews.

2. Local Pages: Every location should have its page on your website, packed with essential info like NAP, business hours, menus, and links to your social media.

3. Local Social Media: Your local branches must have social media profiles. Posts tailored to the local audience, like promos, reviews, and regional events, are pure gold.

4. Reputation Management: Keep an eye on those reviews! Better ratings mean more business. And here’s a stat for you: With just a one-star rating boost, conversion jumps by 44 percent. Reviews matter!

5. Website Audit: Ensure your main website is as local-friendly as your listings. Optimize it for local search, make info easy to find, and link to your corporate social accounts.

The Role of Technology in Local Presence Management

Here’s where it gets exciting: technology. AI isn’t just for sci-fi movies; it’s your secret weapon. It helps you find keywords, streamline your listings, and automate review responses. With the help of technology like GMB Marketing Solutions, you can supercharge your local presence.


In a world where customers are just a few clicks away from making a choice, dominating your local presence is a game-changer for multi-location businesses. Remember, 80 percent of local mobile searches end in a purchase! By nailing Local Presence Management, you’re not just climbing those Google rankings but making life easier for your customers. So, take these strategies, embrace technology, and watch your local presence soar. Happy dominating!


Picture of Lenny Rowell

Lenny Rowell

Local Marketing Consultant and Google Business Profile Expert

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